As companies evolve, their processes, technology and team members evolve with them. Many of these changes happen organically as people find solutions to challenges or decisions are made based on the company’s goals at a different point in time. However, what once worked might not be working as well today. WDA's proven Product Development Process Optimization methodology for Brands and Retailers focuses on aligning & streamline processes based on current and future goals.

Our process is simple, but the results are complex and insightful and designed to  take full advantage of available resources and tools.. We start by discussing company objectives and goals, and then interview each functional area surrounding their specific roles within processes. A map is then created showing tasks, handoffs and related documentation for processes. This map becomes the guide to analyze how you could be working more efficiently and effectively as a company. Out of this analysis we develop an action plan and final report detailing any other opportunities for improvement.

Development Process Optimization

"Will Duncan’s Business Process Alignment service was a valuable and helpful tool for our organization.  Our specific project involved a broad subject with several cross-functional team members. This coaching enabled a collaborative and open forum that laid the groundwork for a much improved and better-defined process. 

Doug Tepper, Sr.
Director Production and Sourcing
, Soma Intimates